This Is America’s Car Company, Now.

The Committee — Tue, 16 Jun 2009 21:08:21 +0000

In a recent article in Automotive News, Mike Jackson, who left GM two years ago after seven years as head of Marketing, pulling no punches in a recent guest column in Automotive News entitled “GM Must Overhaul Marketing.”In an interview with Advertising Age elaborating on the column, Mr. Jackson, now a partner in digital agency SarkissianMason, New York, said the automaker’s U.S. operations have too many layers for approval of marketing ideas. During his tenure at the automaker, Mr. Jackson said that “there were no meetings where people just sat down, had a discussion and made a decision.”

Mr. Jackson also was critical of GM for putting engineers and finance people with no marketing training in key marketing positions. Al of this adds up to ho-hum work being perpetuated throughout the product development and marketing process.

Well,”ho-hum work” has no place in this highly competitive industry. That is why we developed this web site. This is now America’s Car Company. And America is known around the world for its creativity and innovation. So as a taxpayer, you have a persoal stake in making damn sure that the “business as usual” thinking that got GM into this mess is pushed aside and the way is made for new, fresh, unexpected ideas and concepts that can put our hard-earned bailout investment dollars to work. Not to waste.

So here’s your chance. give us your best ideas about the cars you want to see and the services a company like GM can provide to turn the corner, emerge from bankruptcy and be the company all of us taxpayer/stakeholders can be proud of.

We Own GM

This Is America’s Car Company, Now.